Testing for Altruism and Social Pressure in Charitable Giving∗ Stefano Dellavigna

Testing for Altruism and Social Pressure in Charitable Giving Online Appendix

Nber Working Paper Series Testing for Altruism and Social Pressure in Charitable Giving

Every year, 90 percent of Americans give money to charities. Is such generosity necessarily welfare enhancing for the giver? We present a theoretical framework that distinguishes two types of motivation: individuals like to give, e.g., due to altruism or warm glow, and individuals would rather not give but dislike saying no, e.g., due to social pressure. We design a door-to-door fund-raising dr...

Testing for altruism and social pressure in charitable giving.

Every year, 90% of Americans give money to charities. Is such generosity necessarily welfare enhancing for the giver? We present a theoretical framework that distinguishes two types of motivation: individuals like to give, for example, due to altruism or warm glow, and individuals would rather not give but dislike saying no, for example, due to social pressure. We design a door-to-door fund-rai...

Avoiding The Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving

What triggers giving? We explore this in a randomized natural field experiment during the Salvation Army’s annual campaign. Solicitors were at one or both of two main entrances to a supermarket, making the solicitation either easy or difficult to avoid. Additionally, solicitors were either silent, or asked “please give” to passersby. We observed over 17,000 passings over four days, and found dr...

"Giving" in to social pressure

In light of recent evidence, we develop a theory of charitable giving in which donors feel social pressure from a direct solicitation. We show that equilibrium donations are concentrated around a social norm: donors below the norm increase giving while those above the norm reduce it. Despite a higher level of the public good, relatively poor and/or low altruism givers fare worse under social pr...